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An effective marketing strategy attracts customers and brings in more revenue - but it is only when you plan, implement, track, measure and report on all marketing activities that you will know what actually works. Boost Your Marketing ROI is a straightforward guide to a proven five-step methodology that helps you create a personalised, end-to-end marketing system. It gives you the tools and techniques that will enable you to evaluate your efforts, generate reports for review and analysis, and make fact-based decisions that improve the performance of your business. Learn how to:Develop a tailored marketing plan perfectly suited to reach your audience Generate ideas to promote your business Measure and improve the performance of your campaigns Automate and delegate tasks Choose and benefit from the right forecasting methods Inspire innovation and stand out from the crowd