Miro Kazakoff

Persuading with Data

A Guide to Designing, Delivering, and Defending Your Data

• Broschiertes Buch

Produktbeschreibung

"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--

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Produktdetails

• Verlag: MIT Press Ltd
• Seitenzahl: 304
• Erscheinungstermin: 29. März 2022
• Englisch
• Abmessung: 227mm x 198mm x 12mm
• Gewicht: 564g
• ISBN-13: 9780262543279
• ISBN-10: 0262543273
• Artikelnr.: 62917162

Autorenporträt

Miro Kazakoff

Inhaltsangabe

Introduction 1
Part I Understanding Perception
Chapter 1 Know Your Own Mind (in order to change others') 8
Chapter 2 See How Graphs Work (inside your brain) 20
Part II Designing Your Data
Chapter 3 Choose the Right Graph (for your data) 46
Chapter 4 Simplify to Amplify (your message) 78
Chapter 5 Build Effective Slides (with the point in mind) 100
Part III Organizing Your Data
Chapter 6 Structure Your Data (so others can follow it) 126
Chapter 7 Frame the Data to Persuade (so the audience acts) 168
Part IV Delivering and Defending Your Data
Chapter 8 Present Your Data (with less preparation) 195
Chapter 9 Prepare for Resistance (because resistance shows they care) 216
Acknowledgments 242
Bibliography 247
Index 249