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The deviation unfolded in this book is of not having a bookish co-located Customer throughout software development life span. It is obviously a violation to Agile Principles but industry has its own rules.In this book we comprehend all those factors which make emerging organizations successful along this divergence from basic Agile Principle of having an Off-Site Customer with respect to software development phases i.e. Requirement Gathering, Analysis, Modeling/Designing, Coding, and Testing. This contrast is explored profoundly in this book by means of market analysis. It explains the hybrid approach derived from the bespoke Agile Method(s) created by organizations themselves as per their needs with no On-site Customer. This study of third dimension in Agile software development methodology's world gives vent to explore unconventional behavior of industry and its impact.