Achieving Competitive Advantage in Hybrid Relationship Businesses - Khan, Muhammad Rahatullah
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In the business world, relationships are important and require cooperative strategy by partners to succeed and achieve competitive advantage. Franchising is considered as suitable to study relationships and it is labelled as hybrid relationship because of the inherent difficulties in this business. Trust, Confidence, Credibility, Benevolence and Commitment between partners have profound effect on franchisors strategy. It forms basis to grow, achieve business goals and competitive advantage. However, what actions of the partners help achieve this are not elucidated for the benefit of the…mehr

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Produktbeschreibung
In the business world, relationships are important and require cooperative strategy by partners to succeed and achieve competitive advantage. Franchising is considered as suitable to study relationships and it is labelled as hybrid relationship because of the inherent difficulties in this business. Trust, Confidence, Credibility, Benevolence and Commitment between partners have profound effect on franchisors strategy. It forms basis to grow, achieve business goals and competitive advantage. However, what actions of the partners help achieve this are not elucidated for the benefit of the industry. This study identifies these synergistic and congruent actions, processes, and systems required, to achieve success. Based on the findings a model of good practice advising the necessary actions by partners to achieve growth and competitive advantage is developed
Autorenporträt
Dr. Muhammad is working as chair of the department of entrepreneurship and marketing at Effat University Saudi Arabia. He has more than 21 years of experience in developing countries and Europe in the areas of Business development, strategy, management consulting and teaching at university