Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.
Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.
Myriam Sidibe is one of the world's leading voices on brands that improve public health. From within Unilever, she created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene programme in the world. She is a senior fellow at Harvard Kennedy School and Board Member of Wateraid UK and Kilimanjaro Blind Trust.
Inhaltsangabe
1. Why Brands Need a Social Mission 2. Dove and the Impact of Body Image 3. Driving Mass Behavioural Change 4. Durex: How a global condom brand helps reduce HIV infections 5. Collaborating with Outside Partners: How do strange bedfellows get along? 6. How Lifebuoy Secured a Seat at the Table of Lifesavers 7. Brand Advocacy: Can brands drive social movements? 8. How Discovery Limited Promotes Health through its Vitality Brand 9. Carling Black Label #NoExcuse: An alcohol brand counters violence against women 10. What do Numbers Really Mean: The challenge of measurement and accountability for brands on a mission 11. How LIXIL is Changing the Narrative on Sanitation 12. Winning Support within the Corporation 13. How Processed Food Brands can gain a Social Purpose: The public health challenge of this century and the biggest opportunity for brands 14. Concluding Thoughts
1. Why Brands Need a Social Mission 2. Dove and the Impact of Body Image 3. Driving Mass Behavioural Change 4. Durex: How a global condom brand helps reduce HIV infections 5. Collaborating with Outside Partners: How do strange bedfellows get along? 6. How Lifebuoy Secured a Seat at the Table of Lifesavers 7. Brand Advocacy: Can brands drive social movements? 8. How Discovery Limited Promotes Health through its Vitality Brand 9. Carling Black Label #NoExcuse: An alcohol brand counters violence against women 10. What do Numbers Really Mean: The challenge of measurement and accountability for brands on a mission 11. How LIXIL is Changing the Narrative on Sanitation 12. Winning Support within the Corporation 13. How Processed Food Brands can gain a Social Purpose: The public health challenge of this century and the biggest opportunity for brands 14. Concluding Thoughts
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