S. Ayyappa Naik Nenavath, N.Vijaya Ratnam

A Study on the Marketing Effectiveness of the Sangam Dairy

With Reference To Sangam Dairy Vadlamudi Of Guntur District, (A.P) India

• Broschiertes Buch

Produktbeschreibung

The present study which aimed to examine the "A STUDY ON THE MARKETING EFFECTIVENESS OF THE SANGAM DAIRY, in Guntur districts (A.P)". The dairy marketing has dearth of evaluation studies available and it is an attempt by the researcher to under take a study of this type. The study cover the customer preferences and satisfaction to the dairy products and effectiveness of distribution channels and sale promation activities of the Sangam dairy products based on the opinion expressed by the sample respondents. The primary data regarding customer preferences and satisfaction of the diary products and effectiveness of distribution channels and sales promotion activists were collected by employing a schedule for the respondents or consumers. An attempt was made to draw conclusion from the analysis of both primary and secondary data which will help the management of Sangam dairy to evolve polices and affect improvements quality, delivery, distribution and sales promotion.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 9. Februar 2014
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9783659517075
• ISBN-10: 3659517070
• Artikelnr.: 40447186

Autorenporträt

S Ayyappa Naik Nenavath, MBA,MHRM: Studied at Acharya Nagarjuna University. DISSERTATION SUBMITTED TO THE DEGREE OF MASTER OF PHILOSOPHY IN COMMERCE & MANAGEMENT STUDIES, Under the Guidance Prof.N.Vijaya Ratnam. Since 2009, I have been teaching for M.Com & MBA in the Dept.of Commerce, Acharya Nagarjuna University, Guntur,as a Faculty