The Building Blocks of Sustainable Competitive Advantage

The Building Blocks of Sustainable Competitive Advantage

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In this new millennium, organizations are able to survive if they own the unique three building blocks of sustainable competitive advantage that are: resources, capabilities, and competencies. Actually, firms always seek to search for sustainable competitive advantage (SCA) since long time ago, and this issue of creating (SCA) has been the dominant theme in the heart of the strategic management studies for many years. The reasons behind looking to create (SCA) is that: sustainable competitive advantage is a journey and not a destination - it is like tomorrow which is unavoidable but never arri...