Nadine A. Thompson, Angela E. Soper

Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies

• Broschiertes Buch

Produktbeschreibung

Sales and distribution are the lifeblood of any business. But how can a values-driven, socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative!
In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers. They show how to turn your stakeholders into enthusiastic partners by ensuring that all of your relationships--with your salespeople as well as other employees, your customers, and your suppliers--are beneficial and fulfilling on more than just an economic level.

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Produktdetails

• SVN 5
• Verlag: Berrett-Koehler Publishers / McGraw-Hill Professional
• Seitenzahl: 192
• Erscheinungstermin: April 2007
• Englisch
• Abmessung: 214mm x 142mm x 13mm
• Gewicht: 236g
• ISBN-13: 9781576754214
• ISBN-10: 1576754219
• Artikelnr.: 21694984

Autorenporträt

Nadine A. Thompson and Angela E. Soper

Inhaltsangabe

Letter from the Editor of the Social Venture
Network Series
Preface
Acknowledgments
1 Establishing a Clear and Profitable Vision
2 Defining Your Market
3 Building Strong Distribution Channels
4 Empowering Your Way to Success
5 Educating Your Partners
6 Creating Valuable Strategic Alliances
7 Celebrating Achievements
8 Do Values Really Sell?
Notes
Resources
Suggested Reading
Index
About Social Venture Network
About the Authors