Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture.
Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts.
Inhaltsangabe
Table of Contents Acknowledgments Introduction Chronology of Chinese-American Trade, 1786-2022 1. The Chinese Worldview 2. Issues in Globalization 3. China's Changing Consumer Landscape 4. Case Study: Educational Programs and Exchanges in China 5. Case Study: Two Art Exhibitions Cross the Pacific 6. Case Study: "America Runs on Dunkin'" ... But Will China? 7. Case Study: The Holiday Inn Network in China-More Is Better 8. Case Study: DaimlerChrysler-Silence in China After the "Deal delete delete Heard 'Round the World" 9. Case Study: The Foxboro Company-Infrastructure's Hidden Jewel 10. Case Study: The 2008 Beijing Olympics-Panning for "The Gold" 11. Epilogue Appendix A: China Profile Appendix B: Traditional Chinese Holidays and Festivals Appendix C: Contrasting Cultures Appendix D: Bureau of Educational and Cultural Affairs (ECA) Exchange Programs and Information for the Council on International Educational Exchange Appendix E: Information and Resources Appendix F: Norms for Negotiation Glossary Chapter Notes Select Bibliography Index
Table of Contents Acknowledgments Introduction Chronology of Chinese-American Trade, 1786-2022 1. The Chinese Worldview 2. Issues in Globalization 3. China's Changing Consumer Landscape 4. Case Study: Educational Programs and Exchanges in China 5. Case Study: Two Art Exhibitions Cross the Pacific 6. Case Study: "America Runs on Dunkin'" ... But Will China? 7. Case Study: The Holiday Inn Network in China-More Is Better 8. Case Study: DaimlerChrysler-Silence in China After the "Deal delete delete Heard 'Round the World" 9. Case Study: The Foxboro Company-Infrastructure's Hidden Jewel 10. Case Study: The 2008 Beijing Olympics-Panning for "The Gold" 11. Epilogue Appendix A: China Profile Appendix B: Traditional Chinese Holidays and Festivals Appendix C: Contrasting Cultures Appendix D: Bureau of Educational and Cultural Affairs (ECA) Exchange Programs and Information for the Council on International Educational Exchange Appendix E: Information and Resources Appendix F: Norms for Negotiation Glossary Chapter Notes Select Bibliography Index
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