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Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. Through it you can: *Attract more new clients *Enhance your reputation *Cement your expert status *Increase your reach *Build awareness But more importantly, you can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.