Nicole Fenton, Kate Lee

Nicely Said

Writing for the Web with Style and Purpose

• Broschiertes Buch

Produktbeschreibung

Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.

This book answers questions like:
- How do we get people to care about our products?
- What's the business value of empathetic communications?
- Why do we need to worry about voice, tone, and wording?
- How can we create better web content as our audiences grow?

The book walks students through making a framework for great communications-with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.

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Produktdetails

• Voices That Matter
• Verlag: New Riders
• Seitenzahl: 192
• Erscheinungstermin: 26. Juni 2014
• Englisch
• Abmessung: 228mm x 177mm x 15mm
• Gewicht: 360g
• ISBN-13: 9780321988195
• ISBN-10: 0321988191
• Artikelnr.: 40028901

Autorenporträt

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice. Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.