In-flight meals - Muhamad Saleh, Nur Khafizah;Mohd Zahari, Mohd Salehuddin;Suhaimi, Mohd Zulhilmi
42,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
21 °P sammeln
  • Broschiertes Buch

With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketing strategies for many of the airlines companies. The in flight food services now are seen as part of the package that attracts business travelers or leisure tourists to a particular airlines. The in-flight meal/ food are also considered important to the airlines company in retaining satisfied and…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketing strategies for many of the airlines companies. The in flight food services now are seen as part of the package that attracts business travelers or leisure tourists to a particular airlines. The in-flight meal/ food are also considered important to the airlines company in retaining satisfied and attracting new passengers. This monograph highlights the empirical investigation on in-flight meals/food attributes like (taste, freshness, appearance and menu choice),passengers level of satisfaction and their re-flying intention.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
NUR KHAFIZAH MUHAMAD SALEH is a lecturer at the Department of Hospitality and Tourism, Nilai University,Malaysia whereas MOHD SALEHUDDIN MOHD ZAHARI is associate professors at the Faculty of Hotel and Tourism Management, University Technology MARA. Shah Alam, Selangor, Malaysia and MOHD ZULHILMI SUHAIMI is a Gastronomy postgraduate student