Storytellers Magic - Alleyne, Sonia; Chinhengo, Shay Leonora
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There are no secrets to business success, but there are formulas. Storytelling is the most effective communications formula to strengthen your business, improve sales and gain customer and associate loyalty. All successful brands are dynamic storytellers, showcasing their products and services in a way that makes a strong and emotional connection with not only prospective customers, but employees as well. Storytellers Magic: The Storytelling Business Journal is an easy-to-read, easy-to-detail, step-by-step guide for your business to help you craft and design all the elements of your story and…mehr

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Produktbeschreibung
There are no secrets to business success, but there are formulas. Storytelling is the most effective communications formula to strengthen your business, improve sales and gain customer and associate loyalty. All successful brands are dynamic storytellers, showcasing their products and services in a way that makes a strong and emotional connection with not only prospective customers, but employees as well. Storytellers Magic: The Storytelling Business Journal is an easy-to-read, easy-to-detail, step-by-step guide for your business to help you craft and design all the elements of your story and have access to it all in one place. We have created systems to assist you in developing a communications strategy to ensure that your narrative is effective and consistent with your business operations.
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Autorenporträt
Sonia Alleyne and Shay Leonora Chinhengo have more than three decades of combined design and communications experience. They have created and executed successful branding and communications strategies for businesses and professionals in a range of industries, including fashion, entertainment, government and finance. Sonia and Shay have worked with organizations that include the New York City Department of Finance, American Black Film Festival, The Hunter Foundation, Black Enterprise, and the African American Film Critics Association. Their work has helped businesses establish and maintain a vibrant brand identity, as well as enhance consumer engagement to increase revenue.