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Essay from the year 2018 in the subject Sociology - Gender Studies, , language: English, abstract: "If your hair isn't beautiful, the rest hardly matters" (Pantene Advertisement). In today's society, it has been proven that males have privilege over women. Society's role in the sexual objectification of women, especially the media and advertising has shown a constant increase. Sexual Objectification is when a person is visualized as an object of desire instead of a human being with qualities and values. If the sexual objectification of women was only causing an offense to women, it would not be such a serious and controversial issue. The sexual objectification of women has proven to have very negative effects on not only grown-up women but also in young girls. As Swift and Gould analyze, the biggest contributors to the sexual objectification of women are advertising, the media, and men. Wesleyan University researchers found that 51.8 percent of advertisements that featured women portrayed them as sex objects (Swift and Gould).
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