Mahshid Gharibpoor, Sayyed Mohsen Allameh

Online Social Network

Citizenship, E-service quality, Brand personality

• Broschiertes Buch

Produktbeschreibung

The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 56
• Englisch
• Abmessung: 220mm x 150mm
• ISBN-13: 9783659246920
• ISBN-10: 3659246921
• Artikelnr.: 36531819

Autorenporträt

PhD. Candidate of human resource management at university of Ferdosi, Master of business administration: studied at university of Isfahan, Maritime management: studied at Chabahar maritime university, Iran.