Sacha Alexander Zackariya

Leading Travel and Tourism Retail

How Businesses Can Sustainably Capture New Profits in Shopping Tourism

• Gebundenes Buch

Produktbeschreibung

Understand the scope of the travel retail industry and learn from exclusive interviews and insights from the best known names in the field with this engaging guide.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 272
• Erscheinungstermin: 25. April 2023
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 562g
• ISBN-13: 9781398609525
• ISBN-10: 1398609528
• Artikelnr.: 64052150

Autorenporträt

Sacha Zackariya

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Growing out of the pandemic; Chapter
02: Let's talk luxury; Chapter
03: Why travel and tourism retail has become so big; Chapter
04: Combat your competitors with ESG differentiators; Chapter
05: Encouraging tourists to spend money; Chapter
06: Excellence in customer service; Chapter
07: Experiences are the new product; Chapter
08: Digital and online technologies; Chapter
09: Location, location, location; Chapter
10: Partner with local and state governments; Chapter
11: The leadership of change; Chapter
12: Preparing for emergencies; Chapter
13: International expansion; Chapter
14: Conclusion; Chapter
15: Acknowledgements;

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• • Chapter - 00: Introduction;
  • Chapter - 01: Growing out of the pandemic;
  • Chapter - 02: Let's talk luxury;
  • Chapter - 03: Why travel and tourism retail has become so big;
  • Chapter - 04: Combat your competitors with ESG differentiators;
  • Chapter - 05: Encouraging tourists to spend money;
  • Chapter - 06: Excellence in customer service;
  • Chapter - 07: Experiences are the new product;
  • Chapter - 08: Digital and online technologies;
  • Chapter - 09: Location, location, location;
  • Chapter - 10: Partner with local and state governments;
  • Chapter - 11: The leadership of change;
  • Chapter - 12: Preparing for emergencies;
  • Chapter - 13: International expansion;
  • Chapter - 14: Conclusion;
  • Chapter - 15: Acknowledgements;

Rezensionen

"A timely, thought-provoking and powerful book that is essential reading for everyone with a stake in the international visitor economy. Through well developed and clearly written examples of strategies and tactics, it goes deep into how both mature and emerging brands can make the most of new opportunities. Global disruption to international travel highlighted the vital and exceptional economic contribution of shopping tourism. Sacha Zackariya shows how the industry can come fighting back, inscribing its value to the global economy and deliver for customers and businesses alike." Helen Brocklebank, CEO, Walpole