Salesforce.com For Dummies Wong, Thomas

Salesforce.com For Dummies Wong, Thomas

• Buch

Produktbeschreibung

* Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales
* Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004
* Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more

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Get up to speed on managing sales, marketing, and customer information

Prospect with salesforce.com, manage sales teams, and improve sales productivity

Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!

Discover how to
* Set up and customize salesforce.com
* Manage your opportunities
* Update your forecasts
* Track competitors and partners
* Drive demand with campaigns
* Use dashboards and analytics

Produktdetails

• ISBN-13: 9780764579219
• ISBN-10: 0764579215
• Artikelnr.: 13245627

Autorenporträt

Tom Wong is a certified salesforce.com consultant and has been involved in more than thirty salesforce.com implementations. He is the founder of Clientology.net, a CRM community Web site.

Inhaltsangabe

Introduction.
Part I: Salesforce.com Basics.
Chapter 1: Looking Over Salesforce.com.
Chapter 2: Navigating Salesforce.com.
Chapter 3: Personalizing Your System.
Part II: Driving Sales.
Chapter 4: Prospecting Leads.
Chapter 5: Managing Accounts.
Chapter 6: Developing Contacts.
Chapter 7: Managing Activities.
Chapter 8: Sending E-Mail.
Chapter 9: Tracking Opportunities.
Chapter 10: Calculating Forecasts.
Part III: Optimizing Marketing.
Chapter 11: Driving Sales Effectiveness with Documents.
Chapter 12: Improving Communication with Standard Templates.
Chapter 13: Driving Demand with Campaigns.
Chapter 14: Managing Products and Price Books.
Part IV: Measuring the Overall Business.
Chapter 15: Analyzing Data with Reports.
Chapter 16: Seeing the Big Picture with Dashboards.
Part V: Designing the Salesforce.com Solution.
Chapter 17: Fine-Tuning the Configuration.
Chapter 18: Customizing Salesforce.com.
Chapter 19: Migrating and Maintaining Your Data.
Part VI: The Part of Tens.
Chapter 20: Ten Ways to Drive More Productivity.
Chapter 21: Ten Keys to a Successful Implementation.
Index.