This brief manual is designed specifically for people running the thousands of small museums and historic sites across the U.S. and Canada. These smaller institutions tend to lack funding and professional staff, so this book is meant to help the busy administrators perform their job of fundraising better and more efficiently.
This brief manual is designed specifically for people running the thousands of small museums and historic sites across the U.S. and Canada. These smaller institutions tend to lack funding and professional staff, so this book is meant to help the busy administrators perform their job of fundraising better and more efficiently.
Salvatore G. Cilella, Jr. is president and CEO of the Atlanta Historical Society and has spent much of his life raising money for various organizations, including the Smithsonian Institution and Columbia Museum of Art.
Inhaltsangabe
Chapter 1 Preface Chapter 1. Philanthropy and the non-profit world Chapter 2. The Universe of Fundraising Chapter 3. Stewardship: Managing the Donor Relationship, or The Continuity of Approach Chapter 4. Methods of Solicitation: Asking for the Order Chapter 5. Membership, Annual Appeal, and Special Events Chapter 6. Managing a Capital Campaign Chapter 7. Grantsmanship Chapter 8. Major Gifts, Transformational Gifts and Deferred or Planned Giving: Concepts for the Advanced Institution Chapter 9. Concepts for the Advanced Institution Bibliography
Chapter 1 Preface Chapter 1. Philanthropy and the non-profit world Chapter 2. The Universe of Fundraising Chapter 3. Stewardship: Managing the Donor Relationship, or The Continuity of Approach Chapter 4. Methods of Solicitation: Asking for the Order Chapter 5. Membership, Annual Appeal, and Special Events Chapter 6. Managing a Capital Campaign Chapter 7. Grantsmanship Chapter 8. Major Gifts, Transformational Gifts and Deferred or Planned Giving: Concepts for the Advanced Institution Chapter 9. Concepts for the Advanced Institution Bibliography
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