Sandalio Gomez, Kimio Kase, Ignacio Urrutia

Value Creation and Sport Management

• Gebundenes Buch

Produktbeschreibung

Uses the concept of value creation to show how we can understand the success and failure of sports organisations.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 284
• Erscheinungstermin: 10. Juni 2011
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 617g
• ISBN-13: 9780521199230
• ISBN-10: 0521199239
• Artikelnr.: 29011896

Inhaltsangabe

List of figures
List of tables
Foreword
Introduction
1. The virtuous circle of value creation in the sports industry
Annex: virtuous circle unleashed: the case of Valencia
2. Value creation and performance criteria for sport entities
3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?
4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-6
5. The proto-image of Real Madrid - implications for marketing and management
6. Value creation from the organizational structure of a sports entity
Index.