T. J. Larkin, Sandar Larkin

Communicating Change: Winning Employee Support for New Business Goals

• Gebundenes Buch

Produktbeschreibung

When a company decides to make a major organizational change--whether it's a new emphasis on customer service, quality management, restructuring or downsizing--managers must get the message through to front-line employees, and enlist their support. . .or the changes will create more turmoil than progress. Written for busy managers at all levels, this book offers specific prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors, communicating face-to-face, and making the changes relevant to each work area. In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put the principles into action.

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Produktdetails

• Verlag: McGraw-Hill Professional
• 2nd edition
• Seitenzahl: 252
• Erscheinungstermin: 22. Januar 1994
• Englisch
• Abmessung: 236mm x 160mm x 25mm
• Gewicht: 535g
• ISBN-13: 9780070364523
• ISBN-10: 0070364524
• Artikelnr.: 13581897

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Part I: Communicate Directly to Supervisors.Target Supervisors.Don't Go Directly to the Front Line.Don't Trickle Down through Middle Management.Middle Managers: Improving Their Communication.Communicating Customer Service.Communicating New Technology.Communicating a Downsizing.Communication Training is Not the Answer.Making Supervisors Number One Priority.Part II: Use Face-to-Face Communication.If It's Not Face-to-Face, It's Not Communication.Video.Briefing Meetings.Company Newspaper.Suggestion Schemes.Employee Attitude Surveys.Putting Your Communication to the Test.Part III: Communicate Relative Performance of Local Work Area.Your Employees Don't Care About the Company.Communicating Quality: Better or Worse Than Competitor's.Communicating Quality: Looking In-House.Communicating Customer Service Performance.Stop Communicating Values.If You're the Boss, Communicate Performance.How to Communicate When Everything is Uncertain.