This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.
Inhaltsangabe
Part I: Background 1. Public Diplomacy and Public Relations: Two Parts of a Whole 2. RBC and The Letter: Case History and Background Part II: The Letter: On Diplomatic Mission 3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy 6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations
Part I: Background 1. Public Diplomacy and Public Relations: Two Parts of a Whole 2. RBC and The Letter: Case History and Background Part II: The Letter: On Diplomatic Mission 3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy 6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations
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