The Impact of Public Relations on Crisis Management at Health Institutions - Lombe, Sandra
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Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+ (Merit), , course: Public Relations and Communications, language: English, abstract: The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia. Literature was reviewed for information on the impact of PR on crisis management at health institutions and specific attention was given to UTH. In this study, conducted in March 2016, personal interviews,…mehr

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Produktbeschreibung
Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+ (Merit), , course: Public Relations and Communications, language: English, abstract: The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia. Literature was reviewed for information on the impact of PR on crisis management at health institutions and specific attention was given to UTH. In this study, conducted in March 2016, personal interviews, questionnaires, and direct observations were used to collect the data. Both qualitative and quantitative data analysis methods were employed.
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Autorenporträt
Sandra is a Journalist/ Public Relations/Communications specialist/ Event Planner &Manager among others who is passionate about what she does. Sandra holds a Master of Science Degree in Public Relations and Communications. She also has a Bachelor of Arts Degree in Public Relations and Communication and a Diploma in Journalism. She has interest and specialty in Public Relations, Communications, Journalism, Event management, Strategic planning, Media Relations, Media Management, Crisis Management, Crisis Communication, Reputation management, Magazines, Newsletters, Writing, Report writing, Editing, Photography, Community relations, Corporate communications, Liaison, Negotiation and Documentation.