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As one witnesses the shift from analogue media to digitalism, so too is it possible to note a change in cultural practices of media consumers. Digital media users have been given the ability to engineer their own unique media experiences, but this has seemingly led to mass copyright infringement. YouTube, in particular, has been at the forefront of the copyright furore because it allows users the facility to post and share vast numbers of video clips freely with one another. The aim of this book is to explore the art of video mashing on YouTube, in an attempt to highlight that such practices…mehr

Produktbeschreibung
As one witnesses the shift from analogue media to digitalism, so too is it possible to note a change in cultural practices of media consumers. Digital media users have been given the ability to engineer their own unique media experiences, but this has seemingly led to mass copyright infringement. YouTube, in particular, has been at the forefront of the copyright furore because it allows users the facility to post and share vast numbers of video clips freely with one another. The aim of this book is to explore the art of video mashing on YouTube, in an attempt to highlight that such practices are not undermining intellectual property rights, but instead, are producing a new avenue from which culture can emerge.
Autorenporträt
Sandra Pitcher is currently a PhD candidate at the University of KwaZulu-Natal (Pietermaritzburg). Her thesis aims to explore the role played by South African newspaper cartoons within the structures of a socially responsible press.