Fundraising for Churches - McNay, Linda Wise; Matthews, Sarah B.
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Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know was written because your church or faith-based organization needs to raise money, including annual operating support as well as capital and endowment funds for building and maintenance. Of the $358 billion that was donated in the United States last year, one-third, or nearly $115 billion, went to religious causes. While this is clearly a huge sum, that percentage has been declining for years, from over half of the money given away. Why the decline? It could be that we as a nation are less faithful than our ancestors.…mehr

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Produktbeschreibung
Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know was written because your church or faith-based organization needs to raise money, including annual operating support as well as capital and endowment funds for building and maintenance. Of the $358 billion that was donated in the United States last year, one-third, or nearly $115 billion, went to religious causes. While this is clearly a huge sum, that percentage has been declining for years, from over half of the money given away. Why the decline? It could be that we as a nation are less faithful than our ancestors. Perhaps there are just more choices for giving. No matter the cause, what can be done about this decline in giving to churches? The authors, Linda Wise McNay, PhD and Sarah B. Mathews, CFRE, believe that churches and other faith-based organizations need to become more adept at raising funds, just like any other type of nonprofit. McNay and Mathews explain that no longer can we be idle bystanders and passively wait to see what comes in the collection plate or depend on people to embrace tithing. In this powerful book they show us, step-by-step, that there are things we can do to help the process along. Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know is written with church leaders in mind-whether they are clergy or other staff members, or lay leaders and volunteers. By the time you have finished reading it, you will have a clear understanding of how to raise meaningful dollars. More to the point, you will have the confidence to launch a highly ambitious and successful fundraising campaign. Contents Chapter One: There are Three Secrets to Successful Fundraising Chapter Two: You Must Have a Compelling Case for Support Chapter Three: Strong Leadership is Essential Chapter Four: You Must Have a Written Strategy/Plan Chapter Five: Everyone is a Prospect Chapter Six: The Spiritual Side of Giving: Churches Have an Advantage Chapter Seven: Operational Funds Have Less Donor Appeal, but They are Essential Chapter Eight: Your Major Gifts Strategy is the Fastest Way to Raise More Funds Chapter Nine: Capital Campaigns Will Likely Occur During Your Tenure. Be Prepared! Chapter Ten: Endowment Building is Critical for the Future of Your Church Chapter Eleven: Innovations and Technology Can Jumpstart Your Fundraising Chapter Twelve: Your Annual Pledge Drive May Be in October, but Stewardship is All Year Round
Autorenporträt
Linda Wise McNay is the founder, owner, and principal consultant with Our Fundraising Search in Atlanta. She has completed more than fifteen years of consulting and has served more than 175 clients. Linda's nonprofit background includes work with higher and secondary education, the arts, human services, and faith-based organizations. It has included work in capital campaigns, annual fund, planned giving, membership, development, and executive search. Before launching Our Fundraising Search, Linda served as the Chief Development Officer for the High Museum of Art, leading its efforts to raise $95 million to bring great art from the Louvre and China to the Atlanta community. She also managed an endowment campaign, initiated the institution's first full-time planned giving effort, and increased the museum's membership to a record fifty thousand. During her High Museum tenure, Linda served as national president of AMDA, the Art Museum Development Association. Linda served as Director of Advancement at Pace Academy, a K-12 private school in Atlanta. She led the school's largest and most successful capital fundraising campaign, with a goal of $15 million. The campaign reached its goal ahead of schedule and under budget; and achieved 95 percent parent participation, 100 percent board participation, and 100 percent faculty/staff participation. In higher education, Linda held positions including Vice President of the Georgia Foundation for Independent Colleges, Executive Director of the Emory Challenge Fund at Emory University, Director of Development at the Georgia Institute of Technology, and alumni and development roles at her alma mater, Transylvania University.She has been a member of the Association of Fundraising Professionals (AFP) for more than thirty years. Her volunteer work with AFP includes serving as a mentor in the Diversity Fellows Program, serving on the National Philanthropy Day Steering Committee, and serving as Past-Honoree Chair for many years.Linda wrote three books for nonprofit practitioners: Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know, and Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know co-authored with Sarah B. Matthews, with whom she also co-created an online course based on the book.Linda is dedicated to raising the next generation of philanthropists, co-authoring a children's book, The Adventures of PhilAnThropy, with fellow passionate fundraisers Ailena Gibby Parramore and Del Martin. She is a regular speaker and presenter at workshops and conferences and author of numerous articles for publication. Her doctoral dissertation was entitled, "The Relative Cost-Effectiveness of Three Direct Mail Techniques on Non-Alumni Prospects."Linda earned her Doctorate in Philosophy of Higher Education from Georgia State University, a Master of Business Administration specializing in Personnel Administration from the University of Kentucky, and a Bachelor of Arts degree from Transylvania University in Lexington, Kentucky. Linda and her architect husband, Gary, have two adult sons. In her spare time, Linda likes traveling to new places with family and friends, reading, writing, walking, and playing board games.