The savvy business book for established eBay sellers who want to break through to the next profit tier!
Incorporates the classic Good-to-Great methodology
Focuses on specialized business strategies that are unique to the online marketplace
Scot Wingo is one of the few people with business expertise specific to selling on eBay; he shares his proven methods to overcoming common eBay business challenges
In recent years, a significant number of individuals, small and medium companies, and Fortune 500 business have used eBay to build or complement a business. In 2003 eBay posted revenues of $2.17 billion and listed 970 million items. Business is booming. Some sellers buy products at wholesale and resell them on eBay while others take advantage of the Internet to sell their own unique products. Still others, companies such as Sears, have had tremendous success selling DVDs and digital cameras. In the race to jump on the bandwagon, a flurry of books were published that taught sellers how to start an eBay business. These books offered very basic building blocks, technical how-tos, and tactical approaches on how to start a new eBay business. Now, businesses are hitting a wall. They are finding that eBay as a sales channel and an Internet business requires a very unique set of skills combined with nontraditional strategies in order to grow and compete in a crowded online marketplace. This will stand out from others in its strategic approach to common problems faced by the small to mid-size businesses. Tapping his firsthand experience, Wingo provides practical solutions for solving issues and increasing revenue. He shares his proprietary methodology for expanding an eBay business and offers many applicable case studies that readers won't find anywhere else. Product Description
Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBayT Strategies is essential for those who make their living online.
--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.
eBayT Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay.
--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)
The advice provided in eBayT Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch.
--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004
I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative.
--Jay Senese, Cofounder, JayAndMari
Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!
--Bill Bogardus (biggbill), Top eBay PowerSeller
The insight, clear explanations, and selling methods in eBayT Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!
--Mike Enos, Editor, PlatinumPowerSeller.com newsletter
The savvy business book for established eBay sellers who want to break through to the next profit tier!
Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBayT Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!
Drive to $1 million and beyond--learn how to break through the eBay plateau.
Discover winning strategies created specifically for eBay.
Learn to use the Five P's--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
Participate in the eBayT Strategies companion blog and eBay discussion group.
Stop making the killer mistakes that keep you small.
Beat your toughest competitors, whoever they are.
Control costs: fees, shipping, deadbeat customers, and more.
Sell MORE with less effort.
Features + Benefits
The savvy business book for established eBay sellers who want to break through to the next profit tier!
° Incorporates the classic Good-to-Great methodology
° Focuses on specialized business strategies that are unique to the online marketplace
° Scot Wingo is one of the few people with business expertise specific to selling on eBay; he shares his proven methods to overcoming common eBay business challenges
Backcover
Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBayT Strategies is essential for those who make their living online.
--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.
eBayT Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay.
--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)
The advice provided in eBayT Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch.
--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004
I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative.
--Jay Senese, Cofounder, JayAndMari
Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!
--Bill Bogardus (biggbill), Top eBay PowerSeller
The insight, clear explanations, and selling methods in eBayT Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!
--Mike Enos, Editor, PlatinumPowerSeller.com newsletter
The savvy business book for established eBay sellers who want to break through to the next profit tier!
Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBayT Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!
Drive to $1 million and beyond--learn how to break through the eBay plateau.
Discover winning strategies created specifically for eBay.
Learn to use the Five P's--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
Participate in the eBayT Strategies companion blog and eBay discussion group.
Stop making the killer mistakes that keep you small.
Beat your toughest competitors, whoever they are.
Control costs: fees, shipping, deadbeat customers, and more.
Sell MORE with less effort.
PREFACE xiiiCHAPTER ONE: Why Build a Great eBay Business? 1Who This Book Is For 4
Get Big Fast 5
The eBay Economy 5
eBay Makes Inefficient Markets Efficient 12
But Not All Large eBay Businesses Are Great . . . 16
The Goal of This Book 20
How to Read This Book 21
Chapter 1 Summary 23
CHAPTER TWO: Building a Foundation for Your eBay Business 25eBay Listings Terminology 26
eBay Fees Refresher 27
Know Your eBay Business Critical Vital Signs 29
Strategy 1: Know Your Critical eBay Vitals! 37
Noncritical Vitals 42
A Tale of Two Documents 48
Chapter 2 Summary 53
CHAPTER THREE: Introducing the "Five P's": The Strategic eBay Framework 57The Five P's 59
How to Use the Five P's 61
Strategy 2: Set Your Strategic Goals 62
Chapter 3 Summary 66
CHAPTER FOUR: Product 69
The Product Life Cycle 70
Strategy 3: Understand and Leverage the eBay Sweet Spots 74
Product Seasons and Regionalization 78
Product Depth and Width 79
Product Mix 82
Product Classification 84
Sourcing Product 85
Case Study: GlacierBayDVD 91
Chapter 4 Summary 95
CHAPTER FIVE: Price 97Strategy 4: Understand The eBay Price/Velocity Curve 98
Caution: Falling ASPs 102
$1NR: An Overused and Potentially Dangerous Strategy 111
Strategy 5: Use the Perception-of-Scarcity Strategy 115
Strategy 6: Use the Second-Chance-Offer Strategy 118
Price and Classifications 124
Case Study: DesignerAthletic 126
Chapter 5 Summary 132
CHAPTER SIX: Promotion 135Promotion and the Price/Velocity Curve 136
Strategy 7: Optimize Your eBay Search results 138
Browsing 167
Strategy 8: Build Your eBay Brand 170
Case Study: MobilePC 178
Chapter 6 Summary 181
CHAPTER SEVEN: Placement 183eBay Placement 184
Strategy 9: Explore Other Channels 190
Case Study: CrazyApe 205
Chapter 7 Summary 211
CHAPTER EIGHT: Performance 219Strategy 10: Use an eBay Dashboard 220
More Dashboard Ideas 228
The Product Dashboard 229
The Price Dashboard 235
The Promotion Dashboard 238
The Placement Dashboard 242
Performance Conclusions 245
Case Study: JustDeals.com 246
Chapter 8 Summary 252
CHAPTER NINE: Putting the Five P's to Work 255Product 257
Price 260
Promotion 261
Placement 263
Performance 265
Conclusion 265
APPENDIX: THE TEN EBAY STRATEGIES 267GLOSSARY 279INDEX 285
In recent years, a significant number of individuals, small and medium
companies, and Fortune 500 business have used eBay to build or complement a
business. In 2003 eBay posted revenues of $2.17 billion and listed 970 million
items. Business is booming. Some sellers buy products at wholesale and resell
them on eBay while others take advantage of the Internet to sell their own
unique products. Still others, companies such as Sears, have had tremendous
success selling DVDs and digital cameras. In the race to jump on the
bandwagon, a flurry of books were published that taught sellers how to start an
eBay business. These books offered very basic building blocks, technical howtos,
and tactical approaches on how to start a new eBay business. Now,
businesses are hitting a wall. They are finding that eBay as a sales channel and
an Internet business requires a very unique set of skills combined with nontraditional
strategies in order to grow and compete in a crowded online
marketplace. This will stand out from others in its strategic approach to
common problems faced by the small to mid-size businesses. Tapping his
firsthand experience, Wingo provides practical solutions for solving issues and
increasing revenue. He shares his proprietary methodology for expanding an
eBay business and offers many applicable case studies that readers won't find
anywhere else.
Incorporates the classic Good-to-Great methodology
Focuses on specialized business strategies that are unique to the online marketplace
Scot Wingo is one of the few people with business expertise specific to selling on eBay; he shares his proven methods to overcoming common eBay business challenges
In recent years, a significant number of individuals, small and medium companies, and Fortune 500 business have used eBay to build or complement a business. In 2003 eBay posted revenues of $2.17 billion and listed 970 million items. Business is booming. Some sellers buy products at wholesale and resell them on eBay while others take advantage of the Internet to sell their own unique products. Still others, companies such as Sears, have had tremendous success selling DVDs and digital cameras. In the race to jump on the bandwagon, a flurry of books were published that taught sellers how to start an eBay business. These books offered very basic building blocks, technical how-tos, and tactical approaches on how to start a new eBay business. Now, businesses are hitting a wall. They are finding that eBay as a sales channel and an Internet business requires a very unique set of skills combined with nontraditional strategies in order to grow and compete in a crowded online marketplace. This will stand out from others in its strategic approach to common problems faced by the small to mid-size businesses. Tapping his firsthand experience, Wingo provides practical solutions for solving issues and increasing revenue. He shares his proprietary methodology for expanding an eBay business and offers many applicable case studies that readers won't find anywhere else. Product Description
Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBayT Strategies is essential for those who make their living online.
--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.
eBayT Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay.
--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)
The advice provided in eBayT Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch.
--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004
I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative.
--Jay Senese, Cofounder, JayAndMari
Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!
--Bill Bogardus (biggbill), Top eBay PowerSeller
The insight, clear explanations, and selling methods in eBayT Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!
--Mike Enos, Editor, PlatinumPowerSeller.com newsletter
The savvy business book for established eBay sellers who want to break through to the next profit tier!
Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBayT Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!
Drive to $1 million and beyond--learn how to break through the eBay plateau.
Discover winning strategies created specifically for eBay.
Learn to use the Five P's--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
Participate in the eBayT Strategies companion blog and eBay discussion group.
Stop making the killer mistakes that keep you small.
Beat your toughest competitors, whoever they are.
Control costs: fees, shipping, deadbeat customers, and more.
Sell MORE with less effort.
Features + Benefits
The savvy business book for established eBay sellers who want to break through to the next profit tier!
° Incorporates the classic Good-to-Great methodology
° Focuses on specialized business strategies that are unique to the online marketplace
° Scot Wingo is one of the few people with business expertise specific to selling on eBay; he shares his proven methods to overcoming common eBay business challenges
Backcover
Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBayT Strategies is essential for those who make their living online.
--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.
eBayT Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay.
--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)
The advice provided in eBayT Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch.
--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004
I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative.
--Jay Senese, Cofounder, JayAndMari
Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!
--Bill Bogardus (biggbill), Top eBay PowerSeller
The insight, clear explanations, and selling methods in eBayT Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!
--Mike Enos, Editor, PlatinumPowerSeller.com newsletter
The savvy business book for established eBay sellers who want to break through to the next profit tier!
Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBayT Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!
Drive to $1 million and beyond--learn how to break through the eBay plateau.
Discover winning strategies created specifically for eBay.
Learn to use the Five P's--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
Participate in the eBayT Strategies companion blog and eBay discussion group.
Stop making the killer mistakes that keep you small.
Beat your toughest competitors, whoever they are.
Control costs: fees, shipping, deadbeat customers, and more.
Sell MORE with less effort.
PREFACE xiiiCHAPTER ONE: Why Build a Great eBay Business? 1Who This Book Is For 4
Get Big Fast 5
The eBay Economy 5
eBay Makes Inefficient Markets Efficient 12
But Not All Large eBay Businesses Are Great . . . 16
The Goal of This Book 20
How to Read This Book 21
Chapter 1 Summary 23
CHAPTER TWO: Building a Foundation for Your eBay Business 25eBay Listings Terminology 26
eBay Fees Refresher 27
Know Your eBay Business Critical Vital Signs 29
Strategy 1: Know Your Critical eBay Vitals! 37
Noncritical Vitals 42
A Tale of Two Documents 48
Chapter 2 Summary 53
CHAPTER THREE: Introducing the "Five P's": The Strategic eBay Framework 57The Five P's 59
How to Use the Five P's 61
Strategy 2: Set Your Strategic Goals 62
Chapter 3 Summary 66
CHAPTER FOUR: Product 69
The Product Life Cycle 70
Strategy 3: Understand and Leverage the eBay Sweet Spots 74
Product Seasons and Regionalization 78
Product Depth and Width 79
Product Mix 82
Product Classification 84
Sourcing Product 85
Case Study: GlacierBayDVD 91
Chapter 4 Summary 95
CHAPTER FIVE: Price 97Strategy 4: Understand The eBay Price/Velocity Curve 98
Caution: Falling ASPs 102
$1NR: An Overused and Potentially Dangerous Strategy 111
Strategy 5: Use the Perception-of-Scarcity Strategy 115
Strategy 6: Use the Second-Chance-Offer Strategy 118
Price and Classifications 124
Case Study: DesignerAthletic 126
Chapter 5 Summary 132
CHAPTER SIX: Promotion 135Promotion and the Price/Velocity Curve 136
Strategy 7: Optimize Your eBay Search results 138
Browsing 167
Strategy 8: Build Your eBay Brand 170
Case Study: MobilePC 178
Chapter 6 Summary 181
CHAPTER SEVEN: Placement 183eBay Placement 184
Strategy 9: Explore Other Channels 190
Case Study: CrazyApe 205
Chapter 7 Summary 211
CHAPTER EIGHT: Performance 219Strategy 10: Use an eBay Dashboard 220
More Dashboard Ideas 228
The Product Dashboard 229
The Price Dashboard 235
The Promotion Dashboard 238
The Placement Dashboard 242
Performance Conclusions 245
Case Study: JustDeals.com 246
Chapter 8 Summary 252
CHAPTER NINE: Putting the Five P's to Work 255Product 257
Price 260
Promotion 261
Placement 263
Performance 265
Conclusion 265
APPENDIX: THE TEN EBAY STRATEGIES 267GLOSSARY 279INDEX 285
In recent years, a significant number of individuals, small and medium
companies, and Fortune 500 business have used eBay to build or complement a
business. In 2003 eBay posted revenues of $2.17 billion and listed 970 million
items. Business is booming. Some sellers buy products at wholesale and resell
them on eBay while others take advantage of the Internet to sell their own
unique products. Still others, companies such as Sears, have had tremendous
success selling DVDs and digital cameras. In the race to jump on the
bandwagon, a flurry of books were published that taught sellers how to start an
eBay business. These books offered very basic building blocks, technical howtos,
and tactical approaches on how to start a new eBay business. Now,
businesses are hitting a wall. They are finding that eBay as a sales channel and
an Internet business requires a very unique set of skills combined with nontraditional
strategies in order to grow and compete in a crowded online
marketplace. This will stand out from others in its strategic approach to
common problems faced by the small to mid-size businesses. Tapping his
firsthand experience, Wingo provides practical solutions for solving issues and
increasing revenue. He shares his proprietary methodology for expanding an
eBay business and offers many applicable case studies that readers won't find
anywhere else.