Seungwon Lee, Joe Goldblatt

Special Events

The Brave New World for Bolder and Better Live Events

• Broschiertes Buch

Produktdetails

• Verlag: Wiley
• 8th edition
• Seitenzahl: 416
• Erscheinungstermin: 25. August 2020
• Englisch
• Abmessung: 249mm x 201mm x 15mm
• Gewicht: 717g
• ISBN-13: 9781119345732
• ISBN-10: 1119345731
• Artikelnr.: 58854400

Inhaltsangabe

Foreword

Preface

Acknowledgments

Part One: Producing Seamless, Secure, and Sustainable (S3) Events

Chapter 1: Welcome to Greener Event Leadership and Economic Success

Chapter 2: Changing Paradigms for Greener Event Leadership and Social Change

Part Two: The New Sustainable Event Algorithms

Chapter 3: Composing the Sustainable Event Plan

Chapter 4: Event Leadership and Human Resources Management

Chapter 5: Financial Sustainability

Part Three: Event Branding and Bold Delivery

Chapter 6: Event Vendors as Strategic Partners

Chapter 7: The Brand, the Buzz, and Better Success Through Event Marketing

Chapter 8: Ensuring a Safer and More Secure Event Environment

Part Four: Trends and Triumphs

Chapter 9: The Virtual View of Live Events

Chapter 10: Reinventing a Joyful and Sustainable Career

Part Five: Best Practices and Real-World Event Experiences

Chapter 11: Best National Events

Chapter 12: Twenty Real-World Event Management Experiences and Mini-Case Studies

Appendix 1: Bibliographic References

Appendixes 2-19 and accompanying Image Gallery are available online at

Glossary

Index