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Sustainable Advertising - Bourn, Matt; Munden, Sebastian
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Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.

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Produktbeschreibung
Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
Autorenporträt
Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney and Sony. Sebastian Munden is a strategy and communications adviser, based in London, UK. He is also Chair of WRAP (The Waste & Resources Action Programme) and Chair of Ad Net Zero. He worked at Unilever for 30+ years applying the principles of business as a force for good, lastly as CEO of the UK and Ireland business.