How to Succeed in a PR Agency - Johnson, Kristin; Roth, Shalon
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This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.

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Produktbeschreibung
This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.
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Autorenporträt
Kristin Johnson works as a client advisor and executive coach at Logos Consulting Group and Logos Institute for Crisis Management and Executive Leadership, and is an adjunct instructor at New York University in the School of Professional Studies (NYU-SPS), where she has taught in the master's level public relations and corporate communications program since 2014. Kristin also serves as a mentor and judge for NYU Stern's W. R. Berkley Innovation Labs $300K Entrepreneurs Challenge, which aims to develop people and ideas that create value for business and society. Shalon Roth has spent the last 15 years on the front lines of PR and communications agencies serving start-ups to multinational publicly traded companies. She founded PR-it®, which combines the power of a proprietary data-driven pricing model with a global community of high-caliber, seasoned public relations, digital and creative experts to deliver high-quality projects to brands, and on-demand support to agencies managing workflow peaks.