Social Psychology of Dress - Johnson, Kim K. P.; Rudd, Nancy A.; Lennon, Sharron J.
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"Social Psychology of Dress, Second Edition presents and explains the major theories and concepts of human behavior relating to dress, drawing from the social science fields of psychology, sociology, and anthropology. The text positions dress as a process in which individual preferences, membership in social groups, and cultural awareness all impact choices about attire and appearance. Using empirical data and examples from current events and popular culture, the authors define dress, present its origins and functions, and discuss research methods for dress. They also explore the relationships…mehr

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Produktbeschreibung
"Social Psychology of Dress, Second Edition presents and explains the major theories and concepts of human behavior relating to dress, drawing from the social science fields of psychology, sociology, and anthropology. The text positions dress as a process in which individual preferences, membership in social groups, and cultural awareness all impact choices about attire and appearance. Using empirical data and examples from current events and popular culture, the authors define dress, present its origins and functions, and discuss research methods for dress. They also explore the relationships between dress and topics including social perception, impression formation, identity, cultural patterns and rituals, and body image. Box features highlighting applications to the fashion industry, end-of-chapter summaries, and discussion questions further engage students in their study of dress"--
Autorenporträt
Sharron J. Lennon PhD is a Professor Emeritus in the Merchandising program in the Sidney and Lois Eskenazi School of Art, Architecture + Design at Indiana University. Dr. Lennon taught behavioral aspects of dress and consumer behavior and advised numerous doctoral and Master's students. Her research interests include consumer misbehavior on Black Friday, dress and objectification, body image and dress, dress codes, and online retail. Dr. Lennon is past president of the International Textiles and Apparel Association and served as editor of the Clothing and Textiles Research Journal.