A Study on the influence of advertisement on adult buying Behavior - Ramakrishnan, Sheeja; Selvaraj, Franklin John
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Advertisement is one of the strong and effective communication tools used by the marketers to promote their products and services. It helps the marketer to create awareness on the product and to create a brand image. Advertisement works based on the behavioral models framed by experts. Attitude is created in the minds of people which influence their behavior, but people argue behavior influences attitude which can be vice versa.From the findings and discussions of the study and also from the literature review we came to the conclusion that advertisement influences the purchase factors which…mehr

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Produktbeschreibung
Advertisement is one of the strong and effective communication tools used by the marketers to promote their products and services. It helps the marketer to create awareness on the product and to create a brand image. Advertisement works based on the behavioral models framed by experts. Attitude is created in the minds of people which influence their behavior, but people argue behavior influences attitude which can be vice versa.From the findings and discussions of the study and also from the literature review we came to the conclusion that advertisement influences the purchase factors which influence the buying behavior of the customers. The age group of the respondents belongs to teens and early adolescence who is highly technology savvy group expects everything should be available on their foot step. The respondents are belongs to Kerala, Tamil Nadu, Andhra Pradesh and other states of India and belongs to three religions ie, Hindu, Muslims and Christians. This differences in the state and religions creates different cultures which have different believes and sentiments influence the behavior of the respondents.
Autorenporträt
Dr.Sheeja.R, Assistant Professor of Nehru College of Management. Obtained her Doctorate in Management from Bharathiar University, Coimbatore. Dr.S.Franklin John, Professor and Principal of Nehru College of Management, who holds dual doctorate degree in his credit, one in Management and second in Psychology. He is also an NLP Trainer.