Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model…mehr
Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model Discusses ways to maximize the use of social media andtraditional media throughout the process Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA. Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness
W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning Ongoing Crisis Communication (1999), Today's Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006). Sherry J. Holladay, Ph.D., is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals. Together, Timothy Coombs and Sherry Holladay are authors of the award winning books It's Not Just PR: Public Relations in Society (2007, Wiley-Blackwell), PR Strategy and Application: Managing Influence (2010, Wiley-Blackwell) and co-editors of The Handbook of Crisis Communication (2010, Wiley-Blackwell).
Inhaltsangabe
Contents in Detail Acknowledgments 1. Conceptualizing Corporate Social Responsibility 2. Strategic CSR 3. CSR Scanning and Monitoring 4. Formative Research 5. Create the CSR Initiative 6. Communicate the CSR Initiative 7. Evaluation and Feedback 8. CSR Issues References Index
Contents in Detail Acknowledgments 1. Conceptualizing Corporate Social Responsibility 2. Strategic CSR 3. CSR Scanning and Monitoring 4. Formative Research 5. Create the CSR Initiative 6. Communicate the CSR Initiative 7. Evaluation and Feedback 8. CSR Issues References Index
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