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Data has become a factor of production, like labor and steel, and is driving a new data-centered economy. The Data rEvolution is about data volume, variety, velocity and value. It is about new ways to organize and manage data for rapid processing using tools like Hadoop and MapReduce. It is about the explosion of new tools for "connecting the dots" and increasing knowledge, including link analysis, temporal analysis and predictive analytics. It is about a vision of "analytics for everyone" that puts sophisticated statistics into the hands of all. And, it is about using visual analytics to parse the data and literally see new relationships and insights on the fly. As the data and tools become democratized, we will see a new world of experimentation and creative problem-solving, where data comes from both inside and outside the organization. Your own data is not enough. This report is a must-read for IT and business leaders who want to maximize the value of data for their organization.