Choice and Preference in Media Use - Knobloch-Westerwick, Silvia
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In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

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Produktbeschreibung
In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
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Autorenporträt
Silvia Knobloch-Westerwick is professor and director of graduate studies at the School of Communication, The Ohio State University. She serves as managing editor of the ISI-ranked journal Media Psychology. She has held faculty appointments at the University of Dresden, Germany, University of California at Davis, and the University of Michigan, Ann Arbor. Her research interests include selective exposure to media, as well as general research on media uses and effects and media psychology.