Simone Weil Davis

Living Up to the Ads

Gender Fictions of the 1920s

• Gebundenes Buch

Produktbeschreibung

"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 264
• Erscheinungstermin: 16. März 2000
• Englisch
• Abmessung: 235mm x 161mm x 25mm
• Gewicht: 612g
• ISBN-13: 9780822324119
• ISBN-10: 0822324113
• Artikelnr.: 21098909

Autorenporträt

Simone Weil Davis is Assistant Professor of English at Long Island University.

Inhaltsangabe

Acknowledgments ix
Introduction 1
Chapter 1 Doubled Truth: Uplift and the Bottom Line 22
Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and
The Man Nobody Knows 46
Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80
Chapter 4 "Lending an Air of Importance": Vehicles at Work 105
Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the
Possibility of Escape 142
Epilogue 186
Notes 191
Bibliography 227
Index 243