Fourth to First: How to win a local election in under six months - Aquarone, Steffan; Aquarone, Freya
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This is a positive, optimistic description of a highly successful local election campaign in Norfolk, hopeful that such things are possible and can result in victory. Fourth to First is a first-hand account of the campaign that elected first-time candidate Steffan Aquarone to Norfolk County Council in a division where the party came fourth in the previous election. It tells the whole story from start to finish from the perspective of the candidate and his sister Freya, who managed the campaign. In doing so it showcases tried-and-tested Liberal Democrat campaign techniques in context as well as…mehr

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Produktbeschreibung
This is a positive, optimistic description of a highly successful local election campaign in Norfolk, hopeful that such things are possible and can result in victory. Fourth to First is a first-hand account of the campaign that elected first-time candidate Steffan Aquarone to Norfolk County Council in a division where the party came fourth in the previous election. It tells the whole story from start to finish from the perspective of the candidate and his sister Freya, who managed the campaign. In doing so it showcases tried-and-tested Liberal Democrat campaign techniques in context as well as introducing several new, sometimes hare-brained ideas that helped achieve a majority of more than 400. Seasoned campaigners will enjoy scenes they've seen for decades told through new eyes, whilst first-time candidates can draw comfort from the fact that with the right plan, and the right team, it is possible to win an election on the first attempt. "If the last few years have taught us anything, it's that the party mantra 'where we work we win' is both patronising and untrue. How we work is what wins elections, and is the biggest question facing the party in a decade. Steff and Freya's authentic, personal account goes a long way towards tackling that question from the ground." Norman Lamb, MP for North Norfolk and Chair of the Parliamentary Science and Technology Committee
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Autorenporträt
Freya Aquarone graduated from the University of Cambridge in 2016 with a degree in sociology, and has spent the past year working in academic research and volunteering in a school for excluded teenagers (alongside accidentally becoming a Liberal Democrat activist). Freya's main interest is alternative education; she attended the controversial democratic school Summerhill for two years and was taught at home for most of her teens. Freya lives in rural Norfolk, where she spends a good deal of time running through fields of wheat. Steffan Aquarone is a UK digital entrepreneur and speaker whose experiences range from film to payments. He has consulted and trained for big brands and spoken around the world on innovation, entrepreneurship and digital marketing. In 2014, he was voted by university and secondary school students as one of the most influential new media figures under the age of 30. Steff lives in Norfolk with his wife and son. He is Freya's brother.