Robert P. Ormrod, Stephan C. M. Henneberg, Nicholas O'Shaughnessy

Broschiertes Buch

Political Marketing

Beschreibung

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

Autor

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

Produktdetails

• SAGE Advanced Marketing Series
• Verlag: SAGE Publications Ltd
• Artikelnr. des Verlages: B25807P
• Seitenzahl: 224
• Erscheinungstermin: 13. Mai 2013
• Englisch
• Abmessung: 244mm x 170mm x 12mm
• Gewicht: 398g
• ISBN-13: 9780857025814
• ISBN-10: 0857025813
• Artikelnr.: 37166739