In The Altruistic Urge, Stephanie D. Preston explores how and why we developed a surprisingly powerful drive to help the vulnerable. She argues that the neural and psychological mechanisms that evolved to safeguard offspring also motivate people to save strangers in need of immediate aid. Eye-catching dramatic rescues bear a striking similarity to how other mammals retrieve their young and help explain more mundane forms of support like donating money. Merging extensive interdisciplinary research that spans psychology, neuroscience, neurobiology, and evolutionary biology, Preston develops a groundbreaking model of altruistic responses. Her theory accounts for extraordinary feats of bravery, all-too-common apathy, and everything in between-and it can also be deployed to craft more effective appeals to assist those in need.
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