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Green Claims erfolgreich einsetzenNachhaltigkeit nimmt einen immer höher werdenden Stellenwert in der Gesellschaft ein. Unternehmen der Lebensmittel- und Kosmetikbranche müssen deshalb bei der Vermarktung ihrer Produkte auch umweltrelevante Aspekte in den Fokus rücken. Diese sogenannten Green Claims sind von den Verpackungen unserer Lebensmittel und kosmetischen Produkte nicht mehr wegzudenken und sollen Verbraucher über die umweltbezogenen Vorteile der Produkte und ihrer Verpackungen informieren. Doch wie gestaltet man diese Claims rechtssicher? Wo ist die Grenze zur Irreführung und wie vermeidet man ein sog. Greenwashing?