ANALYSIS ON THE BRAND AWARENESS OF HINO DUTRO - Lukmanto, Stephanus
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This research has been conducted by the writer for PT. Hino Motors Sales Indonesia. Therefore, the final result of this research is only relevant for Hino brand only. The result would irrelevant for any other brands, even if they are in the same category with Dutro.It is because that the variables that being processed in this research is using the brand awareness of Hino Dutro and promotion tools that PT. HMSI conducts. It means that if other brand of truck manufacturers will have to repeat the survey using their own brand and promotion tools

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Produktbeschreibung
This research has been conducted by the writer for PT. Hino Motors Sales Indonesia. Therefore, the final result of this research is only relevant for Hino brand only. The result would irrelevant for any other brands, even if they are in the same category with Dutro.It is because that the variables that being processed in this research is using the brand awareness of Hino Dutro and promotion tools that PT. HMSI conducts. It means that if other brand of truck manufacturers will have to repeat the survey using their own brand and promotion tools
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Autorenporträt
Stephanus Lukmanto, born in malang, East Java, in 1985. First Son of Lukmanto and Lindawati Widjaja. Alumnus of Economy Faculty of Petra Christian University. He took the International Business Management as the major. After graduated he works as an entrepreneur in offline and online business.