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The mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital. Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations recruit a team of worthwhile lecturers, put them in front of interested audiences, and effectively evaluate the results. Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau:
- Establishing a clear strategic purpose;
- Recruiting and training speakers;
- Generating publicity;
- Ensuring the right fit between speaker and audience;
- Monitoring, feedback, and audience satisfaction.
In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.) An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.
When health and human services organizations (new, established, or mature) engage in a strategic planning process, invariably the suggestion is made to offer a public speaker bureau to support their mission. As a pro fessional in the health and human services field, you probably have encoun tered, to some degree, the services provided by an organization's speak ers bureau. You have heard speakers representing organizations or you may have been a staff or volunteer speaker for an organization. Public speaker bureaus are ubiquitous. Providing a public speaker bureau usually makes sense. It provides an easy and relatively inexpensive way to impart useful information to your constituents or the public, or serve as a marketing or fundraising tool. A public speaker bureau can increase your visibility in the communities that you serve or would like to serve. Throughout our score of years of experience in the health and human services fields, we were struck by the lack of attention giventomost organ izations' public speaker bureaus. Again, while most organizations felt the need to have a speakers bureau, relatively little attention was given to the management and evaluation of this service. In fact, few organizations spent quality time determining whether or not a public speaker bureau was, indeed, needed and, if so, what should be its strategic purpose in serving the mission of the organization.
- Establishing a clear strategic purpose;
- Recruiting and training speakers;
- Generating publicity;
- Ensuring the right fit between speaker and audience;
- Monitoring, feedback, and audience satisfaction.
In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.) An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.
When health and human services organizations (new, established, or mature) engage in a strategic planning process, invariably the suggestion is made to offer a public speaker bureau to support their mission. As a pro fessional in the health and human services field, you probably have encoun tered, to some degree, the services provided by an organization's speak ers bureau. You have heard speakers representing organizations or you may have been a staff or volunteer speaker for an organization. Public speaker bureaus are ubiquitous. Providing a public speaker bureau usually makes sense. It provides an easy and relatively inexpensive way to impart useful information to your constituents or the public, or serve as a marketing or fundraising tool. A public speaker bureau can increase your visibility in the communities that you serve or would like to serve. Throughout our score of years of experience in the health and human services fields, we were struck by the lack of attention giventomost organ izations' public speaker bureaus. Again, while most organizations felt the need to have a speakers bureau, relatively little attention was given to the management and evaluation of this service. In fact, few organizations spent quality time determining whether or not a public speaker bureau was, indeed, needed and, if so, what should be its strategic purpose in serving the mission of the organization.