The Everything Token - Kaczynski, Steve; Kominers, Scott Duke
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NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used. The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time. Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As…mehr

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Produktbeschreibung
NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used. The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time. Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies. Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise. Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.
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Autorenporträt
Stephen Kaczynski is a communications and marketing professional with over 15 years of experience, including stints in leadership at Progressive Insurance and Nestle. As a career marketer who's led multiple disciplines at Fortune 500 and multinational companies, today he counsels start-ups, top brands, and the world's largest agencies on how to navigate the NFT world. He's also an avid NFT collector.