Surfing the Asian Wave: How to Survive and Thrive in the New Global Reality - McGinnes, Steve
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A guide to navigating the new global reality of a convergence of Asia and the West.

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Produktbeschreibung
A guide to navigating the new global reality of a convergence of Asia and the West.
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Autorenporträt
Business leader and commentator Steve McGinnes is a regular TV guest on BBC World News, as a trusted expert on Asian/global business, innovation and branding. He is a highly sought-after conference speaker, and his social media posts receive 50,000+ views. With 15 years' experience living and working across Asia, he has a keen understanding of what it takes to succeed in cross-cultural business environments.Steve has worked with Unilever, Diageo, Danone, Nestle, Coca Cola, LVMH, government teams, academic groups and UN organisations, and is Founder of the Hummingbird Perspective consulting group. For more on Steve, visit Stevenmcginnes.com. "Fun and stimulating... provides great insights on the cultural differences in doing business across countries." -- Ian McLernon, CEO, Rémy Cointreau Americas"For any business, success in Asia is increasingly important. This book is a step-by-step guide to succeeding there."-- Mat Kirkby, Oscar-winning film director/producer"Asia and the West are converging at an unprecedented, world-changing rate. This book shows how you to thrive at a critical time."-- Jay Shah, CEO, OpenDNA "Valuable insights that help the reader navigate the slippery slope of 'East-West' relations." -- Ambassador Karsten Warnecke, Asia-Europe Foundation (ASEF)"Steve is highly gifted and articulate." -- James Jackson, The Times (London)