Steven H Murdock, Chris Kelley, Jeffrey L Jordan

Demographics

A Guide to Methods and Data Sources for Media, Business, and Government

• Gebundenes Buch

Produktbeschreibung

Despite demographics' increasing familiarity, it is often difficult for those who are not professional demographers to locate and effectively use demographics. Written by authors with more than 90 years of experience, this book describes and demonstrates how students and working professionals can obtain demographic information and use it.

Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 208
• Erscheinungstermin: 30. Januar 2006
• Englisch
• Abmessung: 237mm x 162mm x 19mm
• Gewicht: 417g
• ISBN-13: 9781594511776
• ISBN-10: 1594511772
• Artikelnr.: 21491880

Autorenporträt

Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin

Inhaltsangabe

Chapter 1 Introduction: Demographics in the Media, Business, and Government
Chapter 2 Basic Concepts, Definitions, and Geography of Demography
Chapter 3 Basic Demographic Measures and Methods
Chapter 4 National Sources of Demographic and Socioeconomic Data
Chapter 5 State and Local Data Sources
Chapter 6 General Principles of Effective Communication of Demographic and Other Quantitative Data
Chapter 7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings
Chapter 8 Examples of the Use and Misuse of Demographic Data
Chapter 9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base