This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Introduction 1. Sketching the IP landscape 2. Making the strategic choice 3. Building an IP strategy 4. Implementation 5. Surviving IP disputes 6. Giving diligence its due 7. Licensing and related transactions.
Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.
Introduction 1. Sketching the IP landscape 2. Making the strategic choice 3. Building an IP strategy 4. Implementation 5. Surviving IP disputes 6. Giving diligence its due 7. Licensing and related transactions.
Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.
Rezensionen
Review of the hardback: '... should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals.' Journal of Product Information Management
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