Cultural Competence

The Intrinsic Strategic Advantage

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Taking a strategic imperative perspective, this book introduces business leaders to a key differentiator that contributes to competitive advantage and financial sustainability: cultural competence.In a fast-changing and globalized world where organizations are being forced to rethink their strategies, understanding present and future environmental, social, and economic challenges is fundamental to creating a resilient and value-creating business. Combining experience and reflection, this book addresses concepts of organizational cultural competence as an internal differentiator and source of c...