Suvi Nenonen, Kaj Storbacka

SMASH

• Gebundenes Buch

Produktbeschreibung

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 336
• Erscheinungstermin: 5. Februar 2018
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 638g
• ISBN-13: 9781787437982
• ISBN-10: 1787437981
• Artikelnr.: 49357965

Autorenporträt

Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland's Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.