Suleiman Sumba, Roman Aketch

Emergent Strategies Adopted on Organization Competitiveness

for Sugar Industry in Kenya

• Broschiertes Buch

Produktbeschreibung

Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost of production, inefficiency, underutilization of factories and over-reliance of rain-fed farming making the Kenyan players noncompetitive. As a result, the industry has deployed strategies to improve their competence. The purpose of this study was to analyze industry emergent strategies on the competitiveness of sugar industry in Kenya a case of Mumias Sugar Company. The objectives of the study were to determine the effects of customer-driven strategies on the competitiveness of Mumias Sugar Company, to find out the available innovative strategies effects on its competitiveness, to examine the application of speed-based strategies effects on its competitiveness, and to determine the challenges faced by Mumias Sugar Company in creating competitiveness.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 112
• Erscheinungstermin: 5. April 2018
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 185g
• ISBN-13: 9786137320976
• ISBN-10: 6137320979
• Artikelnr.: 52506989

Autorenporträt

Major(rtd) Suleiman Sumba Kanya served in the Kenya Airforce and two United Nation Peace keeping Mission In Sierra leone and Darfur respectively. He is specialized in Supply Chain & Logistic Management- Supply Chain Strategy - Integrated Planning-Operations Management- Security Management