The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.
Inhaltsangabe
Introduction 1 Part I: Why Is Personal Branding Important? 5 Chapter 1: Showing the World Who You Are 7 Chapter 2: Appreciating the Power of Branding 25 Chapter 3: Case Studies in Personal Branding Success 39 Part II: Knowing Your Brand 53 Chapter 4: Defining Who You Are 55 Chapter 5: Spotting Your Target Audience 87 Chapter 6: Knowing Your Niche - and Your Competitors 101 Chapter 7: Crafting Your Personal Brand Profile 113 Chapter 8: Writing Your Story 125 Part III: Communicating Your Brand with the World 139 Chapter 9: Branding Your Traditional Communication Tools 141 Chapter 10: Communicating Your Brand Online 161 Chapter 11: Planning Your Personal Brand Communications 195 Part IV: Controlling Your Brand Ecosystem 211 Chapter 12: Fashioning Your Image to Match Your Personal Brand 213 Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233 Chapter 14: Focusing on Special Populations 251 Chapter 15: Building and Nurturing Your Network 271 Chapter 16: Personal Branding in the Workplace 287 Part V: The Part of Tens 305 Chapter 17: Ten Key Benefits of Personal Branding 307 Chapter 18: Ten Ways You Can Sink Your Brand 311 Chapter 19: Ten Ways to Demonstrate Your Brand 315 Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321 Index 325
Introduction 1 Part I: Why Is Personal Branding Important? 5 Chapter 1: Showing the World Who You Are 7 Chapter 2: Appreciating the Power of Branding 25 Chapter 3: Case Studies in Personal Branding Success 39 Part II: Knowing Your Brand 53 Chapter 4: Defining Who You Are 55 Chapter 5: Spotting Your Target Audience 87 Chapter 6: Knowing Your Niche - and Your Competitors 101 Chapter 7: Crafting Your Personal Brand Profile 113 Chapter 8: Writing Your Story 125 Part III: Communicating Your Brand with the World 139 Chapter 9: Branding Your Traditional Communication Tools 141 Chapter 10: Communicating Your Brand Online 161 Chapter 11: Planning Your Personal Brand Communications 195 Part IV: Controlling Your Brand Ecosystem 211 Chapter 12: Fashioning Your Image to Match Your Personal Brand 213 Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233 Chapter 14: Focusing on Special Populations 251 Chapter 15: Building and Nurturing Your Network 271 Chapter 16: Personal Branding in the Workplace 287 Part V: The Part of Tens 305 Chapter 17: Ten Key Benefits of Personal Branding 307 Chapter 18: Ten Ways You Can Sink Your Brand 311 Chapter 19: Ten Ways to Demonstrate Your Brand 315 Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321 Index 325
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