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Finally, there's a cohesive, comprehensive, hype-free guide to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand it. They illuminate the technologies that make Web 2.0 possible, and systematically identify the business and technical best practices that are needed to make the most of it. You will gain a clear understanding of what's really new about Web 2.0, what isn't, and why it matters. Using what you learn here, you will be able to identify the Web 2.0 innovations that are most likely to succeed for your organizations. This is the only book on Web 2.0 that does all this, and more: " Covers Web 2.0 from the perspective of each participant and stakeholder, from consumers to product managers to technical professionals " Introduces Web 2.0 business models that work, through actual case study sites " Shows how the components of Web 2.0 systems work together through easy-to-understand diagrams " Offers detailed, expert insights into the technical infrastructure, security, and workflow issues raised by Web 2.0 " Provides up-to-date references, links, pointers, and interactive activities for exploring Web 2.0 first-hand
All managers and technical professionals need to know about Web 2.0: concepts, technologies, business models, best practices, and more
Includes detailed coverage of the infrastructure scalability and security issues that must be addressed for Web 2.0 to work
Interactive activities help you experience Web 2.0 first-hand
Product Description
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.
The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.
This is the only book on Web 2.0 that:
Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow's emerging innovations-including "Web 3.0," the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand
Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.
Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.
Understand Web 2.0's foundational concepts and component technologies
Discover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed
inside Cisco and their business value to employees, partners, and customers
This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.
Category: General Networking
Covers: Web 2.0
Backcover
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.
The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.
This is the only book on Web 2.0 that:
Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow's emerging innovations-including "Web 3.0," the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand
Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.
Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.
Understand Web 2.0's foundational concepts and component technologies
Discover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed
inside Cisco and their business value to employees, partners, and customers
This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.
Category: General Networking
Covers: Web 2.0
$40.00 USA / $48.00 CAN
Introduction xviii
Chapter 1 An Introduction to Web 2.0 3
What Exactly Is This Web 2.0 and Why Should We Care About It? 3
Social Aspects of Web 2.0 5
Business Aspects of Web 2.0 6
Web 2.0 Versions and Generations 11
Web 2.0 CE Versus EE 14
Challenges to Web 2.0 EE Adoption 16
Characteristics and Memes of Web 2.0 16
User-Generated Content 18
Rich Internet Applications (RIA) 18
Social Networks 19
Cloud Computing 19
Web-Centric Development and Architectural Models 19
Data 21
Mashups 22
Scale Free and Long Tail 23
Mobility 24
Web 2.0 at Cisco 24
Web 2.0-Centric Products from Cisco 25
How Cisco Is Leveraging Web 2.0 Internally 27
Chapter 2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies 33
Evolution of User-Generated Content (UGC) 35
Personal Webpages 35
Blogs 37
Wikis 46
Bookmarking and Folksonomies 54
Photos and Videos 60
Communities 63
Collaboration 65
Collaborative Technologies 65
Cisco TelePresence 65
WebEx 67
Unified Communications 69
Chapter 3 Rich Internet Applications: Practices, Technologies, and Frameworks 77
What Exactly Is an RIA and Why Do We Care About It? 77
A Techno-Business Tour Through the RIA Land 79
Web 2.0 RIA Technologies, Standards, and Frameworks 84
Ajax 85
HTTP Architectural Constraints 87
OpenAjax 88
Ruby on Rails Framework and Infrastructure 89
Chapter 4 Social Networking 91
State of the Union and Business Value of Social Networks 92
Characteristics of a Social App 94
Social Network Ecosystems and Players 96
Facebook: A Complete Ecosystem 96
Facebook Platform 96
Facebook Applications 98
Facebook Platform and Architecture 99
Weaving a Facebook Application 103
LinkedIn: The Corporate Hangout for Jobs and Connections 104
MySpace: The Teen Social Network Site 105
Friendster: Where It All Began 106
Ning: A Generic Social Site Hosting Platform 106
Jive: An Enterprise Platform 107
Socialtext: A Hosted Enterprise Collaboration Tool 107
Awareness: An Enterprise Social Media and Web 2.0 Communities Platform
108
Google: Social Network Interoperability Interfaces 108
Microsoft: Enterprise Content Management with Social Network Features 108
IBM: Making Collaboration a Corporate Priority 109
Twitter: In a New Category by Itself-Microblogging 111
Social Networking Standards and Interfaces 113
OpenSocial 114
OpenID 115
OAuth 117
Other Social Networking Standards 117
Challenges in the Social Networking Industry 118
Relevance and Nature 118
Openness and Data Portability 118
Security and Privacy 119
Data Ownership 120
Worldwide Acceptance and Localization 121
Chapter 5 Content Aggregation, Syndication, and Federation via RSS and Atom 125
Business View of Information Distribution 127
RSS 129
RSS 2.0 Information Architecture 131
RSS 2.0 Modules 133
How RSS Works 134
RSS at CISCO 135
Cisco RSS Publishing 136
Cisco RSS Consumption 137
Enterprise RSS Best Practices 137
Atom 139
Atom Information Architecture 140
Chapter 6 Web 2.0 Architecture Case Studies 143
Web 2.0 Infrastructure Architecture: Scale, Concurrency, and Distributability 144
Web 2.0 Infrastructure Architecture Case Studies 145
eBay 146
YouTube 147
Amazon 148
Google 149
Twitter 151
Flickr 152
Technologies for Scalable Architectures 152
Case for MapReduce and Its Cousin Hadoop 154
Scalable Interfaces 155
Web 2.0 Development and Deployment 156
Chapter 7 Tending to Web 3.0: The Semantic Web 161
A Business Definition of the Semantic Web 161
A Business View of the Semantic Web 163
Semantic Web Origins-From Aristotle to W3C 167
<
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You
All managers and technical professionals need to know about Web 2.0: concepts, technologies, business models, best practices, and more
Includes detailed coverage of the infrastructure scalability and security issues that must be addressed for Web 2.0 to work
Interactive activities help you experience Web 2.0 first-hand
Product Description
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.
The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.
This is the only book on Web 2.0 that:
Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow's emerging innovations-including "Web 3.0," the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand
Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.
Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.
Understand Web 2.0's foundational concepts and component technologies
Discover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed
inside Cisco and their business value to employees, partners, and customers
This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.
Category: General Networking
Covers: Web 2.0
Backcover
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.
The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.
This is the only book on Web 2.0 that:
Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow's emerging innovations-including "Web 3.0," the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand
Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.
Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.
Understand Web 2.0's foundational concepts and component technologies
Discover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed
inside Cisco and their business value to employees, partners, and customers
This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.
Category: General Networking
Covers: Web 2.0
$40.00 USA / $48.00 CAN
Introduction xviii
Chapter 1 An Introduction to Web 2.0 3
What Exactly Is This Web 2.0 and Why Should We Care About It? 3
Social Aspects of Web 2.0 5
Business Aspects of Web 2.0 6
Web 2.0 Versions and Generations 11
Web 2.0 CE Versus EE 14
Challenges to Web 2.0 EE Adoption 16
Characteristics and Memes of Web 2.0 16
User-Generated Content 18
Rich Internet Applications (RIA) 18
Social Networks 19
Cloud Computing 19
Web-Centric Development and Architectural Models 19
Data 21
Mashups 22
Scale Free and Long Tail 23
Mobility 24
Web 2.0 at Cisco 24
Web 2.0-Centric Products from Cisco 25
How Cisco Is Leveraging Web 2.0 Internally 27
Chapter 2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies 33
Evolution of User-Generated Content (UGC) 35
Personal Webpages 35
Blogs 37
Wikis 46
Bookmarking and Folksonomies 54
Photos and Videos 60
Communities 63
Collaboration 65
Collaborative Technologies 65
Cisco TelePresence 65
WebEx 67
Unified Communications 69
Chapter 3 Rich Internet Applications: Practices, Technologies, and Frameworks 77
What Exactly Is an RIA and Why Do We Care About It? 77
A Techno-Business Tour Through the RIA Land 79
Web 2.0 RIA Technologies, Standards, and Frameworks 84
Ajax 85
HTTP Architectural Constraints 87
OpenAjax 88
Ruby on Rails Framework and Infrastructure 89
Chapter 4 Social Networking 91
State of the Union and Business Value of Social Networks 92
Characteristics of a Social App 94
Social Network Ecosystems and Players 96
Facebook: A Complete Ecosystem 96
Facebook Platform 96
Facebook Applications 98
Facebook Platform and Architecture 99
Weaving a Facebook Application 103
LinkedIn: The Corporate Hangout for Jobs and Connections 104
MySpace: The Teen Social Network Site 105
Friendster: Where It All Began 106
Ning: A Generic Social Site Hosting Platform 106
Jive: An Enterprise Platform 107
Socialtext: A Hosted Enterprise Collaboration Tool 107
Awareness: An Enterprise Social Media and Web 2.0 Communities Platform
108
Google: Social Network Interoperability Interfaces 108
Microsoft: Enterprise Content Management with Social Network Features 108
IBM: Making Collaboration a Corporate Priority 109
Twitter: In a New Category by Itself-Microblogging 111
Social Networking Standards and Interfaces 113
OpenSocial 114
OpenID 115
OAuth 117
Other Social Networking Standards 117
Challenges in the Social Networking Industry 118
Relevance and Nature 118
Openness and Data Portability 118
Security and Privacy 119
Data Ownership 120
Worldwide Acceptance and Localization 121
Chapter 5 Content Aggregation, Syndication, and Federation via RSS and Atom 125
Business View of Information Distribution 127
RSS 129
RSS 2.0 Information Architecture 131
RSS 2.0 Modules 133
How RSS Works 134
RSS at CISCO 135
Cisco RSS Publishing 136
Cisco RSS Consumption 137
Enterprise RSS Best Practices 137
Atom 139
Atom Information Architecture 140
Chapter 6 Web 2.0 Architecture Case Studies 143
Web 2.0 Infrastructure Architecture: Scale, Concurrency, and Distributability 144
Web 2.0 Infrastructure Architecture Case Studies 145
eBay 146
YouTube 147
Amazon 148
Google 149
Twitter 151
Flickr 152
Technologies for Scalable Architectures 152
Case for MapReduce and Its Cousin Hadoop 154
Scalable Interfaces 155
Web 2.0 Development and Deployment 156
Chapter 7 Tending to Web 3.0: The Semantic Web 161
A Business Definition of the Semantic Web 161
A Business View of the Semantic Web 163
Semantic Web Origins-From Aristotle to W3C 167
<
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You