Susan Solovic

The One-Percent Edge

Small Changes That Guarantee Relevance and Build Sustainable Success

• Broschiertes Buch

Produktbeschreibung

Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

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Produktdetails

• Verlag: Amacom
• Seitenzahl: 256
• Erscheinungstermin: 4. Februar 2025
• Englisch
• ISBN-13: 9781400246052
• ISBN-10: 1400246059
• Artikelnr.: 66758440

Autorenporträt

SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News, Wall Street Journal's "Lunch Break," Newsmax, and other stations. She is also a featured blogger on Constant Contact, Entrepreneur, FoxBusiness.com, ATT Business Circle, MasterCard, and numerous other sites. The author of The New York Times bestselling It's Your Biz, she consistently ranks among the top ten small business experts to follow on Twitter. RAY MANLEY is a freelance writer and content marketing expert.

Inhaltsangabe

Foreword by Rick Ungar v
Introduction: The End of Business as Usual ix
Chapter 1: Achieving the One-Percent Edge 1
Chapter 2: The Leadership Edge 19
Chapter 3: The Customer Edge 31
Chapter 4: The Product Edge 59
Chapter 5: The People Edge 95
Chapter 6: The Marketing Edge 127
Chapter 7: The Process Edge 165
Chapter 8: The Financial Edge 187
Conclusion: A Company with the One-Percent Edge 219
Notes 221
Index 227
About the Authors 233